There are three simple but effective principles that need to be followed in small businesses in order to increase your sales without any money spent on advertising.
Choose Best Strategy
There are many businesses in the world that don’t have any decisive competitive strategy or edge. However, these businesses are surviving in the current environment with a lot of ups and downs.
A decisive competitive strategy is one that differentiates you from your competitors. Here is an example.
You would have experienced many times in negotiating the purchase price of clothes when it is brought from the street vendors. At the same time, you would have also experienced in the retail shops paying the exact price without any negotiation for branded clothes.
Because we believe that street vendors offer low-quality products at a higher cost and the famous retail shops offering the best quality product at a higher cost.
The only difference between the two is establishing their brand as a strategy for business. If you want to read more about identifying strategies for your business, please read my post ‘how to set a business strategy for small businesses?’
Turning customers into the salespeople
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bazos –Amazon
As a thumb rule, a satisfied customer refers your business to at least five people in his or her lifetime. But a delighted customer reaches out to many people in his life and acting as unpaid salespeople for your business.
You would have recommended at least a restaurant to your colleagues, friends, relatives, and neighbors in your life, just because, that restaurant treated you with tasty foods or uncompromised service or with superior hospitality. By now, you become an ambassador for their business unknowingly.
So, remember – The best ever strategy is ‘customer satisfaction’.
Put Service First
If you think business is nothing but earning more money, then you will be soon out of business. Because the aim of any business is to providing value to the people and improve their life a little better than before with your product or services. The money is nothing but an outcome of the value provided to them.
As an entrepreneur, your focus should be on improving the value of your product and processes consistently to provide the best possible service to the customers. nothing else!
“Put service first, and money takes care of itself” – David J. Schwartz
If you would like to read more about identifying values in your business, please read here.
I am sure that by following the above principles your sales will increase exponentially without any money spent on advertising.